OverDrive Media Group

OverDrive Media Group celebrated its 1st anniversary on the 12th June this year, and we decided it was the right time to restructure OverDrive slightly and redefine our goals. Among the changes include a minor website overhaul, the purchase of a new camera, our new environmental policy, and a new set of targets and focus in the industry.

Redefined Industry Focus & Targets

We decided to redesign our industry focus and update our targets for the coming season, which will see OverDrive moving in a slightly different direction. Instead of focusing specificially on mountain biking cinematography, we've decided to target the action sport industry as a whole, although our main focus will remain on mountain biking with the addition of skiing / snowboarding and wakeboarding.

The largest change to OverDrive this season is the launch of our corporate / commercial sector. We will be available for paid corporate and commercial shoots for businesses in Europe and Asia starting from August 2010, for the production of  advertisements, event documentaries, and other relevant media.

Minor Website Overhaul

Some minor changes to our website have been made, including retouches to the Projects page, a collection of new rotating backgrounds, new profile pages, and an updated Production Equipment section. In addition, from now on our blog entries will be much more media-rich with the addition of pictures and video, and we will be sharing more information during the shooting of our projects.

Environmental Policy

Mountain biking, skiing, wakeboarding, and so many other sports are dependant on a clean and safe environment, and as a company based on documenting these sports the care of the environment is of particular importance to us. For the 2010 season, we've decided to plege to do our part to minimise our impact on the environment, starting with small things such as making sure we leave no trash behind after a shoot and travelling to locations in the cleanest way possible. Over time, our goal is to become an entirely carbon neutral organisation.

New Camera Purchase

The recent purchase of our new camera, a Sony HXR-NX5P, gives us more creative freedom during the shooting process and enables us to use multiple cameras for more complex shoots. The addition of the NX5 to our arsenal enables us to better convey our ideas by reducing the technical limitations of our equipment, which ultimately translates to more creative and entertaining videos.

We're confident that these changes for the 2010 season will see OverDrive progressing to new heights, and we hope you're all looking forward to another year of entertaining video content from us!